Mark leads advertising, marketing and sales strategy for a select FORMO clientele harnessing the power of long-tail niche strategies and alliance-building. Mark is also "Managing Disrupter" at an allied firm, The Mad Park in NY. Mark has a specialty in working with innovative west coast technology companies seeking to monetize through advertising revenue creation. He is currently co-authoring Yoga for Brands to help brands discover their prana and operate successfully in a business environment that has profoundly changed over the past several years. Mark's well-rounded marketing and sales expertise stems from building sales organizations for cable companies and telcos: Comcast, Time Warner, Adelphia, Metrocast, Americast and others during the rise of cable television as a medium. His leadership inspired a total of 17 RCN regional offices to unprecedented success. In 2003, he co-founded national full service advertising agency, The Joseph David Agency with offices in Chicago, Georgia and Indiana to serve national CPG, luxury and faith-based advocacy brands. Mark lives on St. Simons Island, Georgia with his wife, Suzanne and their two girls.