Life, Well Played Print Campaign
As part of the launch of the Life, Well Played campaign for DPS Sporting Club Development, FORMO created a series of print ads that ran in numerous magazine across the U.S. The first ads were placed in Black Ink magazine for American Express Black Card holders. Subsequent ads ran in The Robb Report Collection as well as Departures. The ads drove viewers to a microsite allowing them to explore each of the DPS Sporting Clubs.
