To communicate the relatively new idea of a Green lifestyle for Green Homes at The Greenbrier in the Allegheny mountains of West Virginia, Formo integrated elegant, frame-worthy print collateral with an in-depth microsite experience. Black-andwhite botanic photographs printed on rich, heavy-stock recycled paper with soy inks echoed the message of Green Homes at The Greenbrier–that living Green doesn’t mean you have to sacrifice luxury. The Green Homes project’s carefully crafted design and cohesive experience has earned Formo award recognition in the industry, as well as exuberant client praise for its impact on prospects.